Submitted by: William Sze
What You Need To Know About EMV Credit Card Terminals
If you are a merchant who has always been a victim of accepting fraudulent cards as a mode of payment and have not been able to do anything about it, now is the time to act on it. This is probably because you are still using a credit card processing machine which accepts a traditional magnetic chip card. Prepare yourself, because now, you can protect your business and secure the payments by migrating to an EMV credit card terminal.
About EMV: Its Origin and Elements
In 1994, EMV was originally named after its founders Europay, MasterCard and Visa. Today, it is led by EMVCo LLC which is jointly managed and operated by Visa, Union Pay, American Express, Discover, JCB and MasterCard. EMV has now become the international standard for the operation of chip cards and credit card processing terminals for validating credit and debit card transactions. The first EMV Specification was introduced in 1995 as EMV 2.0. It has since been amended and upgraded until the latest version 4.3 in November, 2011.
Embedded within the cards are microprocessors that protect and store cardholder data. With this kind of technology, consumers can effortlessly pay their purchases with their cards through their mobile phones or EMV credit card terminal. However, it was created mainly to protect merchants against counterfeit cards.
EMV s Impact on the Business World
As a businessman, you are vulnerable to various fraud activities. While you can simply put the blame on the banks for issuing cards that can easily be duplicated before, such is not the case today. The deadline for the first EMV readiness is fast approaching in 2015, in which the use of such terminals is a requirement, and the next thing you know, the major card associations are making you liable for receiving a counterfeit chip card due to your failure to use an EMV-capable processor.
If you are in a country that has not yet migrated to using EMV credit card while your neighboring countries already had, it is important to be aware of a possible surge in card fraud rates in your country. Take for instance the Netherlands. This country has low counterfeit card rates before 2006, so they lagged behind their neighboring countries in the implementation of EMV or Chip and PIN. As a result, their fraud rate surged by more than 300 percent from 2005 to 2009. It is then imperative that you educate yourself with how EMV and its respective credit card terminals work to avoid the same unfortunate thing from happening.
Why does it concern you as a merchant?
The use of this technology evidently offers security and protection to you as a merchant. EMV has offered you a means of security, but only you can safeguard your business. The organization has done its part. It s about time to do yours. Alliance Bankcard Service offers EMV Credit Card Terminal for merchants on an affordable price that increase security, reduces fraud and enables the use of future value-added applications for your business.
About the Author: William Sze is an amateur writer focusing primarily on Business related topics on merchant solution, online merchant account services with a best practice & passion for e-commerce in USA.
alliancebankcard.com/category.php?cid=8
Source:
isnare.com
Permanent Link:
isnare.com/?aid=1903205&ca=Finances